SEO Overview & General Strategy
Optimization addresses the structures that deliver information about a site's content to both the human and robot visitors. This includes all the behind the scenes processes that result in content in a browser window - the entire organizational heirarchy expressed by the code, the filenames, navigation, and the directory structure.
Research : Accurate Targeting
It is crucial to rely on in-depth research to reveal the keyword universe for a website. The most productive keyword targets can only be discovered by looking at actual search data. The terms revealed in the research will be used to brand the site through the code, content, and infrastructure.